OVERVIEW
Quant is a UIUC student club focused on quantitative finance and high-frequency trading, aiming to equip students with the skills, networks, and resources to bridge academic theory and industry practice.
I led the branding and design of social graphics, print materials, and supporting visual assets to help Quant build a cohesive and professional visual identity. Working closely with the club through weekly meetings, we refined their existing logo and color palette into a complete visual system that reflected the club’s mission and enhanced campus visibility.
The redesign and new assets increased engagement across social media and on-campus channels, helping promote special events and raise student awareness. This project demonstrates how strategic design can support community building, communication, and brand recognition for an academic organization.
BRAND GUIDE
FLYERS
TV DISPLAY
POKER CARDS
This deck was made possible with the creative contributions of Chloe Bielema (Joker), Charlotte Watson (Queen), and Grace Althaus (Jack)
(Chloe and Me)
SOCIAL MEDIA
